Esthetician Websites: A Key Tool to Long Term Success

With the digital world being as prominent as it is for both individuals and businesses alike, how you establish, cultivate, and maintain your online presence has a considerable impact on the willingness of others to engage with your content and services. 

The influence that a well-designed website has on the potential to acquire clientele – that’s why we’re reviewing the importance of a website and how establishing a credible esthetics business website can amplify your potential.

Reasons why you need a website

Having a website is more than just a way to list out skin care products for sale or services provided at your studio. Crafting a platform within the digital world is a wonderful way to elevate your business model and get your business’ name out there.

Below we’ve outlined three reasons as to why creating a website for your esthetician business may simplify your job as a business owner.

Potential clients find local businesses online

Let’s take a step back and think about how searching for businesses usually works. In many cases, if there is a desired product or service and the potential customer doesn't have an idea of where to go, or even where to begin, the first course of action is usually to refer to the power of a search engine.

It has become increasingly common for potential clients to use the power of the internet to find and review businesses. Ensuring that your business not only has a website, but has a well crafted, engaging, and informative webpage can make a world of difference.

Online booking appointments

Booking and managing new or existing clients has never been easier! Integrating a booking service into your website simplifies the scheduling experience for everyone involved, streamlining the process for both customer convenience, as well as their overall satisfaction.

These booking platforms not only list out the potential services available, it also serves as a helpful tool to itemize prices, provide a brief synopsis of what each service entails, visually map out dates and time slots available, and also allows for customers to potentially book based on staff preference.

E-commerce will be a viable option for your business

When estheticians choose to establish their own professional website to represent their business, they are no longer confined to doing business within a physical location. Websites can often be accompanied with an online store, allowing business owners to sell their beauty products outside of their physical storefront.

These easy to use stores create a viable option for clients in between appointments and those who live out of town to still be able to purchase the products they know and love from a small business they're more than happy to support.

What makes a good esthetician website

What qualifies a good esthetician website? While aesthetics and charm differ based on your brand and the experience you’re trying to communicate to clients, there are some non-negotiables. Let’s talk about the basics that all good beauty business websites need to have.

Easy to navigate pages

First and foremost, making your website intuitive and simple to use for all ages can go a long way. Having a clunky website with complicated or outdated operations can immediately reduce credibility, frustrate potential clients, and even prevent the booking of a service. 

Customers should be able to navigate your website with little to no effort! Business owners should ensure that information on how to contact the studio, as well as how to book an appointment is both easy to find and placed in multiple sections across the site.

Mobile-friendly optimization

More often than not, new or existing clients are using their phones or tablets to look up, review, or shop for products and services online. As such, it is imperative to be sure your website is optimized for use on mobile devices as well. Upwards of 70% of beauty business site visitors are using their mobile device. Seamless functionality regardless of screen size can help in securing customer satisfaction.

Clear and easy to read text information

An abundance of wordy, convoluted information can come off as overwhelming and uninviting. Even the use of unique fonts that are intended to set your business apart from the rest can make reading or understanding vital business information difficult. Be sure that customers can easily find and understand information for the best website experience.

Professional, aesthetically pleasing photos

In addition to easily digestible information about your business and the services it provides, a website should include professionally crafted photos and visuals that are both aesthetically pleasing and relevant. These photos can be a vital part of attracting and securing customers. 

In a subtle way, they also communicate the quality of your brand and business experience. Unprofessional or pixelated photos and images may dissuade a potential client.

Testimonials showcasing customer service & experience

Lastly, many potential customers enjoy having testimonials and business reviews laid out and easily accessible on the website. These comments on customer experience can help reassure potential clients they’re making the right choice in you! Nothing beats a great recommendation from an existing client.

Learn about developing your beauty business from Bosses in Beauty!

Bosses In Beauty is here to provide the best education and information to current and future estheticians around the globe. From going solo for the first time to opening a storefront and building your team, we’ve been there.