How To Start Your Own Nail Business

 Owning your own business can be an exciting, challenging, and highly rewarding experience, but how can you know where to start? Today, we’re discussing what it takes to open a successful nail business!

Why open a nail business?

Starting a nail business is about more than just manicures — it’s a means to financial independence. Here are several reasons why many esthetics professionals choose to open their own nail business:

Potential for profitability

Nail salons typically have lower start-up costs than other beauty businesses like medical spas. A consistent demand for your services and high degree of scalability mean you could potentially grow your business in the future. As an independent, self-employed nail artist, the sky is the limit. 

High level of client retention

One great thing about nails is that they just keep growing. Many clients schedule regular maintenance appointments, which helps ensure a steady income for you and your employees. Loyalty programs can sweeten the deal, rewarding consistent customers with discounts and offers only available to repeat visitors.

Learn more: How to build clientele as an esthetician

Creative and rewarding 

Starting a nail business can be a fulfilling experience, allowing you to showcase your creative talents and practical skills in an environment that’s curated to your tastes. It also allows you to connect with others in the industry, strengthening community ties. 

What qualifications do you need to start your own nail business?

While your location will determine the precise qualifications you need to open a nail business, here are some of the general requirements:

• State licensing: Even if you don’t plan to serve as the primary nail artist, you may need to obtain a cosmetology license before opening a nail business. 
• Business license: Required to open a nail salon business. Typically issued by the city or county. 
• Insurance: Various forms of insurance can safeguard your business assets in the event of an injury or accident on the premises. 
• Permits and inspections: Inspections may be required to obtain health and safety permits, building permits, and other mandatory credentials.

Related reading: Does your studio need esthetician insurance?

How to start your nail business

Ready to get started? Here’s a step-by-step guide to opening your own nail business:

1. Complete necessary training and certification

Many nail salon owners begin their journey to entrepreneurship by completing a state-approved nail tech or cosmetology training program. While not required for business owners in most states, this step can give you a solid foundation in the industry and ensure you can perform necessary functions around your business. Then, pass the state board exam and obtain your license. 

2. Form a business plan

Your business plan is a comprehensive blueprint for your business. It should cover every facet of your salon’s structure and operations, including:

• Business name and structure
• Spa services menu
• Target market
• Marketing strategies
• Pricing structures
• Startup costs
• Financing opportunities
• Revenue projections

3. Choose your location

Your location will impact the overall success of your nail business, so choose wisely. Consider the local community, potential foot traffic, and existing businesses in the area. Are you willing to make structural improvements to a space, or would you prefer a facility that’s already set up for a salon? 

4. Apply for licensing and permits

Now, it’s time to apply for a business license with your city or county and obtain any required health and safety permits. Prepare for inspections to ensure your space meets various safety codes. In some states, you may need a separate license to sell products. 

5. Complete business and tax registration

Once you receive your license, you’ll need to register your business for tax purposes. At this point, you must declare your business. Many salons choose to open as an LLC, sole proprietorship, or corporation. Legal counsel can help you choose the right structure.

Learn more: Tax write-offs for beauty industry business owners

6. Get insured

Protect your investment with comprehensive coverage, including:

• General liability insurance
•  Professional liability insurance
• Workers’ compensation
• Property insurance

7. Set up accounting

A business bank account is necessary to separate personal and professional finances. You can use an online accounting program to track your own income and expenses or hire a professional to manage your finances. 

8. Purchase supplies and equipment

Here are some of the essential elements of a successful nail business: 

• Nail stations, chairs, UV drying lamps
• Manicure and pedicure tools
• Sanitation equipment
• Products, including polishes, cuticle oils, and sanitizers
• POS system with online booking and credit card processing

9. Set up your space

When opening your own nail business, you get to make the space your own. You’re an artist and the salon in your canvas. Choose an aesthetic that embodies your brand – and stick with it. You want to create a welcoming environment that encourages clients to relax, unwind, and return again for routine treatments.

Of course, you must also consider functionality, ventilation, and sanitation guidelines to ensure compliance and safety.

Related: Esthetician decor: Giving life to your workspace

10. Promote and market your business

Your business is set up and you’re legally permitted to provide nail art services. Now, all that’s left is to help clients find your company. This will require a solid online presence, including a professional website and appropriate social media pages where you can run marketing campaigns and offer grand opening deals and discounts.  

Consider partnering with established members of the beauty community or local influencers to help spread the word and legitimize your business. 

Let Bosses in Beauty help you jumpstart your career!

Bosses in Beauty has helped thousands of clients succeed in the esthetics industry through one-on-one coaching and specialized training courses. Contact us today to learn how we can help you achieve your dreams! We’re here to provide the best education and information to current and future beauty business owners around the globe.