Fun Salon Holiday Promotion Ideas To Grow Your Business

The holiday season is a fantastic time to offer deals and discounts for new and returning clients. People are often open to spending cash during this time of year, whether they’re treating themselves or purchasing lavish treatments for friends and family.

If you’re curious about running lucrative promotions during the holidays, you’ll want to join us for our best promo ideas to get new customers in the door and encourage repeat business from your existing clients!

Why run holiday promotions for your salon?

You’ll find plenty of great reasons to run holiday promotions for your salon or med spa business during the Christmas season. Here are just a few to keep in mind: 

The seasonal appeal

Beginning the day after Thanksgiving, people start looking for sales, specials, and discounted prices on gifts and services. While some are more inclined to buy luxury products for personal use, others are searching for the perfect gift for that friend who has everything. 

Boost product and service demand

The right holiday promotions can increase demand for both products and esthetician services by creating unbeatable deals that are hard to turn down. At checkout, be sure to offer seasonal discounts before your clients pay. 

Gift-giving ideas for current and new customers

It’s possible to target new clients and keep existing customers engaged with holiday promos and seasonal deals. For example, you might run a limited-time offer where new visitors get 15% off any service, or give established clients a free skincare product with a service of their choice. 

Boost your customer retention

Grow your clientele! Clients who feel they’re getting a great deal are more likely to return, so offering limited-time rewards and discounts can keep them coming back for more. 

Effective marketing approach for your business

Fun and festive holiday promotions can set your spa business apart from the competition. When word-of-mouth begins to spread about your unbeatable sales and specials on holiday hair, party-perfect makeup, or facials that fit into your busy shopping schedule, business is bound to increase. 

Holiday promotion ideas for your salon

Ready to dive into the best holiday promotions for spa and salon businesses? Here are a few creative ideas to get you started: 

Host a 12 days of Christmas giveaway

Make the classic Christmas song your own with 12 days of discounts, rewards, and coupons leading up to the big day. Each day, offer a new deal on a product or service to get people in the door. Be sure to spread the word through social media marketing or send digital postcards to your email list to ensure you target the right clients. 

Offer gift cards at a discounted price

Discounted gift cards can help you rack up revenue during the holiday season. You can either sell them for a percentage of their chosen price, say 10% off, or create a tiered system, such as $50 gift cards for $40 and $100 cards for $85. 

Promote product or service BOGOs

If you’re trying to push certain products and services, BOGO offers can help you encourage people to buy. Buy-one-get-one-free (or buy-one-get-one-at-a-reduced-rate) deals are incredibly tempting, and they can be a great way to move merchandise that isn’t selling as you’d hoped.

They can also help you hype up services that haven’t yet captured the attention of your clientele. BOGO body wraps, massages, facials, and other self-care treatments are sure to spark excitement.

Offer seasonal product or service bundles

People love getting wrapped up in the holiday spirit, so why not capitalize on all that seasonal joy? Consider putting together grab-and-go gift baskets for last-minute shoppers that include popular skincare products and a gift card to get the recipient in for a visit.

You might even throw in an ornament to keep with the theme. You can also offer specialty holiday service bundles at a discounted rate. 

Where to run your salon holiday promotions

Now that you have an idea of the best holiday promotions for spa and salon businesses, here are a few great ways to get the word out: 

Spread the word on social

Social media platforms offer the ultimate opportunity to reach new clients and spread the word about holiday promotions. Create a contest that includes the chance for exciting free services in exchange for following your page and sharing the post. Or, run targeted ads announcing your top seasonal deals and discounts. 

Run a TV ad on a local station

When people regularly hear the name of your business and see your logo, they’re more likely to trust you as an authority in the industry. TV ads on local stations can help people become familiar with your business. In turn, they’ll keep you in mind when they need a special gift for that certain someone. 

Host a community event

Events and parties are another great way to make your salon business a valuable member of the community and spread the word about holiday promotions. For instance, you might host an open house with a raffle and donate a portion of your sales to a local charity that’s close to your heart. 

Elevate your esthetician career with Bosses in Beauty!

Pull out your calendar and get ready to boost sales with fun, creative holiday promotions! At Bosses in Beauty, we can help you master the art of enticing clients with limited-time offers and seasonal deals. Contact us today to learn more about our programs!