Build Your 7-Figure Team
For the Booked Out Esthetician Who’s Ready To:
Spend less time in the treatment room,
More time growing your vision,
And expand your business to 7 figures (and beyond)
I’m showing you how to create an incredible income for your family (or future family). That gives you TIME to spend with that family (and/or yourself). To focus on your health. Travel. Expand to bigger visions and investments. To turn your business into a tool that fuels your ideal life, full of freedom.
If you’re serious about growing your business into something truly great, this is where you NEED to be this year.
YEP, THAT’S ME. I’m in!
You’re an expert at your craft.
Now you’re ready to become the 7-figure CEO you were meant to be.
You’ve Already Taken Your Beauty Business to Impressive Levels
But just in case you can’t see above the weeds right now, let me remind you of all you’ve accomplished so far.
- Maybe you’ve already opened up your own storefront.
- Maybe you’ve already hit 6 (or even multiple 6) figures.
- Maybe you’re fully booked with high paying clients.
Take a minute and soak that in. That’s incredible.
That’s more success than most beauty business owners even dream of.
Because most estheticians hold themselves back from the wild success they’re meant for…because they don’t even see that level of growth as a possibility. But YOU know you’re destined for greatness.
You have a vision for your business that’s bigger than you.
Bigger than getting fully booked. (POV: You have a full team of expert estheticians who are allll fully booked!)
Bigger than making ends meet. (You’re ready for total financial freedom!)
I bet you want to spend less time in the treatment room and more time with your family, traveling, or growing the business to match that big vision of yours.
I bet you want huge revenue numbers so you can make a huge difference in the world and give your family the best life they can dream up.
Even if you don’t know exactly what that will look like, or even if you don’t know how to get there (yet), you know your big dreams are meant for you.
When I say “big dreams,” I mean accomplishments like:
- Removing yourself from the treatment room and investing in a laser hair removal machine to expand and catapult your revenue (like many of my 7-Figure Esti’s have done),
- Hiring an exceptional team member and keeping her fully booked (even in the “slow” seasons), doubling her revenue from $15k months to $30k+ months, and being able to take full days off from the treatment room to work on her business, without worrying about revenue dropping (like Nicole did),
- Going from all day every day in the treatment room, to hiring a manager so she could work from home to be with her kids (and take a full maternity leave), AND becoming widely known for the exclusivity of her innovative brand of CBD treatments (like Taylor did),
- Not only getting her team member booked, but training that team member to hit monthly quotas and sell packages all on her own - Lacie is now free to focus on growing the business, and establishing foundations for long-term financial security (and time spaciousness) to plan for a future family,
- Or even growing your business so far that you’re able to SELL it one day, like I did with my aesthetics business this year!
That’s Where Your
7 Figure Team Comes In
To make this happen, you need the best of the best - in your treatment rooms, at your front desk, and in every corner of your business.
But right now, you may feel bogged down with the struggles of reaching that next level on your own.
🥵 We’re talking hiring out of desperation because you NEED help…then spending more time training (and covering for expectations that weren’t met) than if you’d done it yourself in the first place!
🥵 We’re talking team members in and out the door…again, costing you precious time training them and huge expenses, only to lose them before you get a ROI.
🥵 We’re talking the ever-present fear of teaching your trade secrets, only to have them leave you and take clients with them!
🥵 We’re talking high hopes for someone you ‘clicked with,’ who then didn’t have the professionalism or confidence to represent the brand you’ve worked so hard to build.
🥵 Annnd we’re talking holding back from hiring someone in the first place, out of fear you won’t keep them fully booked consistently.
Am I preaching to the choir here?
It’s because I’ve been through it all myself!
After being in business for 10 years, I’ve made all the hiring, team building, and leadership mistakes you can think of.
I’ve also invested thousands of dollars learning from the best business leaders the world has to offer, so I could manage those learning curves gracefully.
🥳 I’m so grateful to say that I have now built two 7-figure businesses, and they just keep on growing!
🥳 We grew from one million to two million in a year, just from growing my team of A-level players.
🥳 Last year, that same team produced the HIGHEST launch in the entire state of Florida! In just 6 weeks, they brought in almost $100,000.
And all while I was away on maternity leave.
I was able to step away from my business, knowing my business wouldn’t suffer at all while I was gone. In fact, the business grew during my absence.
And this year, we just SOLD our first aesthetics business for over 7 figures!
That’s why I’m so excited to teach you EVERYTHING I’ve learned in this incredible program, for Esti’s who are never content to settle:
Where you’ll learn everything you need to know to grow your business to 7 figures and more.
Without making painful mistakes that cost you money and precious time.
Because I already paved the way for you!
You don’t have to waste thousands of dollars and thousands of hours on the wrong people. I’m showing you how to hire and lead the best of the best. The first time.
No more frantically wondering:
- How to manage people,
- What to pay,
- How to have tough conversations,
- Who to hire,
- How to keep them booked,
- Or any of the other questions you can’t find in Google, or read in a book (and you’re tired of the trial & error of figuring it out on your own)!
Here’s How We’ll Light the Fire In You During This Group Program:
👑 Grow your business. Hands down. When you grow a solid team with everyone fully booked, the business automatically grows.
👑 You’ll feel confident that you can get that team booked out solid!
👑 You’ll be able to lead the team, without avoiding hard conversations or chasing people down for un-met expectations.
👑 You can remove yourself from the treatment room (if that’s what you want), so you can focus on growing your business (whether that’s more team members and more revenue, or expanding to new projects and visions).
👑 Your front desk team will be your sales team. You’ll be able to teach them how to sell high ticket offers on the regular (my team consistently sells $12k+ packages seamlessly and smoothly).
👑 You’ll learn the process every multimillion dollar company uses to hire the right personality and the right role for the every aspect of your business.
👑 You’ll be able to protect yourself - and the business - so you don’t have to fear someone leaving, or fear that someone will steal all your trade secrets and leave. You’ll have the right protection in place so you don’t lose any precious energy worrying about that.
Erin Made Close to 7 Figures in Her First Year in Business:
“When I was ready to open my own storefront, I did not have the tools to make it happen. I hadn’t seen myself as more than an employee or a solo esthetician. I did not envision myself as someone who could have employees.
I’d never invested in something like this before, but I told myself I was going to invest. It was the best thing I could’ve done. Within a month of starting this course, I signed the lease to a new space and since then have hired 6 employees and we are thriving.
The community of amazing estheticians in our Facebook group were so amazing and inspiring. The content is truly invaluable to me. I cannot wait to keep growing and I’m so thankful for the springboard that this course has put me on to! It has proven to pay off again and again again. I never imagined I’d be this successful so quickly.”
Erin Goyer, The Face Space
Sarah Now Has a Team of 4 and Is About to Open a Second Location:
"When I found Raya on Instagram, I was searching for something to get motivated about my career. I was lost not only in my career but in my personal life. I had just lost my mother, and we were in complete shutdown in Massachusetts, so I had no idea what I was going to do.
I started to see Raya as such a huge inspiration to me. She’s knowledgeable, passionate and she KNOWS exactly how to bring you to where you want to be. Investing in her course was just the first step for what was waiting for me. Right after signing up, I won the MacBook Pro from the early sign up bonus, and the 8 weeks of the course were filled with the richest knowledge.
Raya brings so much value for everything she does. If I got each one of the Guest Speakers she brought into the course + the Macbook I won and not counting the 8 weeks of 90 minutes (it’s always more!) of coaching with Raya, I would have paid thousands!!
A couple months after the course, I can proudly say that I know where I’m going, my goals are 100% clear and the most important thing, I KNOW how to get there because of Raya.
I opened my first storefront location and I have my books full with 100% clients rebooking the next appointment.
Raya did not only change my professional life, she changed my personal life as well, because today I have the confidence to stand up and go after my dreams."
Sarah Barbosa, The Skin Spot Skincare
Build Your 7-Figure Team has
a $27,000 Value
Your investment: $5,997
Whether you plan to hire just one team member, two team members, or 10 team members - you’ll want to join for this round of the 7 Figure Team!
Yes! I’m so ready to grow exponentially this year“I called Trae up on the phone and said, ‘Hey, I just spent $50,000 on a laser machine. What do I do now and how am I going to make this work??’ And he walked me through exactly what to say in the marketing, and how to make a plan for selling out our new service. I mean, you can’t get that kind of support anywhere else in this industry.”
Nicole | Platinum Member
“What Does That Level of Support Really Look Like?”
WEEK ONE: DEFINE
Define your vision. Get clear on what you’re creating. Define what roles your business needs to really skyrocket your growth and grow your brand.
"In 2022, I did $100,000 in revenue, and in 2023 WE are over $100,000 in profit. Thank you, Raya!"
–Alex Pentecost
PLATINUM
WEEK TWO: HIRE
Learn what to post in your hiring ads and where to post them to attract the best of the best candidates. Know what questions to ask in an interview to make sure you’re covering all your bases and learning everything you need to know to make the right choice.
"Raya helps you see that it's possible to go further that you ever imagined."
–Nellie Allen
WEEK THREE: TRAIN
Train your team members efficiently and effectively. Whether they’re brand new hires or have been with you for awhile, you’ll bring them up to par with your expert standards and the vision for your company.
"Thank you Raya for all your amazing advice. I seriously wouldn’t have believed I could do this without your program."
–Kieran Bailey
WEEK FOUR: BOOK
Book out your team members solid! Help your clients see your team members as the go-to for the services you offer.
***This is how I and many of my clients have grown to 7 figures in our companies so quickly. Marketing looks different when you get to this level. It’s not about doing more; it’s about doing it strategically to book out your whole team.
"I've continued to gain new clients and raise the bar on my monthly goal. I followed Raya's advice and it worked."
–Jessica Ungerer
WEEK FIVE: FLIGHT
Learn how to expertly set up your first Facebook Ad and manage your own campaign to leverage the power of digital marketing tactics to take your marketing––and business––to new heights.
"Within a month of taking the course I had the courage to sign my lease and now have 6 employees."
–Erin Goyer
WEEK SIX: LEAD
True leadership not only helps your team perform better, it allows you to operate in your full power. You’ll be able to hold the hard conversations, delegate effectively, and be able to step out of the treatment room to focus on growing your company.
"Working with Raya and Trae was one of the best investments I could have made. I was able to double my day to day sales."
–Nicole DiMartino
PLATINUM
WEEK SEVEN: KEEP
In the beauty industry, turnover rates are extremely high. But when you learn the methods I teach, you’ll be able to keep your service providers long-term. In my 10 years of business, my service providers have been with me through it all. Keeping your team members will save you millions of dollars in the long run.
"When I began the course my books were 60%-70% full. Now I'm booked out weeks in advance."
–Liz Holland
PLATINUM
WEEK EIGHT: SALES
Train your team to become your sales team. My front desk team regularly sells $12K+ packages! With the right training, your team members and service providers can do the heavy lifting when it comes to upselling and maintaining consistent clientele.
"I went from 6k months to 12k months within a few months of joining!"
–Brenda Banuelos
"From all day every day in the treatment room, to doubling her revenue, starting each day with a walk and dropping her kids off at school, taking a full maternity leave, and providing a comfortable living for her family!"
-Taylor Jameson
We’ve Gathered Some of the World’s Best Guest Speakers
And they’ll be here for this round ONLY!
Candy Valentino
Expert Strategies to Master Your Business & Increase Your Wealth
Anyone can achieve true Wealth and Financial Freedom!
Jamie Kern Lima
Overcome Any Obstacle in the Beauty Industry
Jamie’s is a journey of starting IT Cosmetics from her living room, not paying herself the first three years, hearing countless Nos from retailers and investors, all while working 100+ hour weeks to keep her dream alive. Her passion for her mission, unremitting perseverance, hard work and belief led to her turning every NO into an eventual Yes, presenting and selling her products in more than 1000 live shows on QVC, and eventually building the largest beauty brand in their history.
Dr. Nekeshia Hammond
Master Your Mindset
BWE Mental Health Moment with Dr. Hammond has garnered an audience of almost 1 million listeners on Facebook Live, an Amazon international best-selling author, speaker, and psychologist. She is the Founder and CEO of Hammond Psychology & Associates and former President of the Florida Psychological Association and currently serves on the Board of Directors for the Ryan Nece Foundation Dr. Nekeshia Hammond is a licensed psychologist and owner of Hammond Psychology & Associates, P.A., a private practice serving children, teens, families, and adults. Her current focus is on completing psychological evaluations (Gifted, learning disorders, ADHD, depression, anxiety, etc.).
Camille Quadrupled Her Income. And Has More Time at Home With Her Babies:
“When I started, I was over-booked with clients and no work-home balance.
Raya reminded me that I’m enough. And where I’m not awesome, I hire out. It’s a humbling situation to be able to live such a beautiful life and have a beautiful career where we help people feel their best. It’s really a gift.
In the last 4 months, I gained 3 employees, one renter, and I quadrupled my business’ income and profits.
I have plans to grow my business outside of just my wax room:
Starting doing trainings for other salons, cosmetologists and estheticians in the local area. And of course, spending more time at home with my babies.
There’s lots of things you can find on Google and in the industry, but Raya gave me the insight that only somebody who’s invested in themselves and the people around them can mentor you through.
Camille Freagon, Bare Body Waxing
Let’s Recap What You’re Getting
🌟 8 Modules, teaching you everything to build a 7 figure team. From hiring, to keeping team members longterm, to training, and excellent leadership skills.
🌟 6 BONUS Coaching Sessions where you can ask any and all questions that come up, regarding all things team building.
🌟5 BONUS Modules from last years class including guest speakers, and more.
🌟 4 Guest Speaker Sessions, with industry giants sharing their gems of wisdom. From financial planning, to mastering your CEO mindset, to overcoming any obstacle.
🌟 A Build Your 7 Figure Team Gift Box with Bosses In Beauty hoodie, journal, t-shirt, and books by both Candy Valentino & Jaime Kern Lima
🌟 Access to Our Private Facebook Group, where you’ll build priceless community with other Esti CEOs, who are all dedicated to growth at the same level you are.
🌟 LIFETIME Access to the program
🌟 New future upgrades will be gifted to graduates
🌟You’ll build the confidence to get through anything life throws at your business, because you’ll know that you’re following a proven strategy for success.
🌟You’ll get actual support through your journey. You can follow someone on Instagram and never see the moments of tears or struggle - but our tight-knit community is here for your ups and your downs.
🌟 And you’ll be held to a high standard, by a community of powerful, capable women who are dedicated to growing by leaps and bounds! This is priceless for your long-term success.
JOIN US RIGHT HERE!
“I waited a full year to join Raya’s first course and I regretted that, so as soon as 7 Figure Team went live, I was the first one to sign up! I knew how much I’d grown from Raya, and I knew Raya always makes a great course so I had no reservations at all.”
Lacie | 7 Figure Team, Platinum Member
Why Am I the One to Guide You Through This?
Long story short…
I’m here to help you learn the lessons I’ve learned about building a loyal, high-performing team over the past 11 years!
Like you, I built my Esti business from the ground up. One year later, it crumbled to the ground again…and I built it up again.
Since then, I’ve been able to build, not just one 7 figure business, but two!
Last year alone, I grew my business from one million to two million.
How was I able to grow it so quickly?
>>> Because I have a rockstar team of A-players who have brought insane levels of ROI and rapid growth.
It wasn’t always a bed of roses though. In the early years, I made every mistake in the book:
- Hiring people I liked, instead of a structured set of interview questions to see if they meet the right qualifications,
- Hiring people just like me, instead of skills opposite to mine that complemented mine,
- When team members did something wrong, I was too afraid to discuss it and would end up doing it all myself…Then no one learned the right way to do things,
- Either paying too little (which caused a high turnover rate), or too much (which resulted in little to no profits once I paid out the team),
- Lack of measurable goals and expectations, which meant no consistency in income, and growth was always up and down instead of steady and dependable.
But through (often painful) trial and error and over $250,000 invested in learning from business experts around the world (not to mention probably the same amount lost because of costly hiring mistakes)...
…I made it through with an absolute dream team. Together, we consistently double our revenue year over year.
Because I paved the way, it doesn’t have to take you several years to learn the lessons I did!
I’ve condensed all the essential team-building knowledge into this group coaching program, so you can build your 7 figure team without the stress, money wasted, or painful lessons I had to go through.
In just 8 weeks, I’m showing you the answers to burning questions like:
🔥 Who to hire first to spend less time in the treatment room and more time making your vision a reality
🔥 How to bring in traffic so your team can sell high ticket packages
🔥 How to train your team to do the heavy lifting so the business runs smoothly…even when you’re not there
🔥 How much to pay your team members so they are well rewarded and inspired to do their best work, while keeping your profit numbers high
🔥 Financial hacks to knowing and managing your numbers without overwhelm - so you can leverage every dollar for the most ROI
🔥 …And any and all other questions that come up for you as we make our way through the training!
“There’s nothing like this program in the market. I started out afraid to hire an employee for fear I wouldn’t be able to pay her - but now we’re both fully booked and bringing in $30k months. I can see a clear vision to building the kind of successful, (sell-able) business that Raya has built.”
Build Your 7 Figure Team Is An Opportunity For You to Take Your Power Back, As CEO of Your Business
In the Esthetician and beauty industry, hiring can often feel like you’re losing a lot of your power.
- You feel like a beginner all over again. It can be like, “Wait…I was doing so well. Why does it feel like I don’t know what I’m doing anymore??”
- You have to trust your team to represent your brand (i.e. your baby). Will they have the professionalism and confidence to grow your image the way you want it?
- There are some painful leadership learning curves. You’ll make mistakes and have to own up to them.
And of course: you’re teaching your team all your trade secrets, after all!
The only way to grow an excellent team is to teach them your best methods.
This can take a lot of time and energy. Most Esti’s are fearful to put forth that investment because they’re so worried about losing team members.
As a result, they’ll let the team do things that negatively affect the business, instead of having hard conversations about boundaries, techniques, representing your brand, etc.
When you learn how to hire the right people and LEAD them so they can flourish in your business, that’s not something you have to worry about!
You don’t have to be afraid to pass on your trade secrets.
You can assert yourself as a (loving) boss and not be afraid your team will leave you.
You can see yourself as a CEO and someone who can lead a successful team.
THAT is where the magic happens.
Yes, Raya! I want to be the CEO of my businessIf You're Feeling Called, But You Still Have Some Questions to Square Away…
“Should I join the 7 Figure Team now or wait until next year?”
“Should I join the 7 Figure Team now or wait until next year?”
“Do I need to join if I already took the 6 Figure Beauty Business Blueprint (BBB)?”
“Do I need to join if I already took the 6 Figure Beauty Business Blueprint (BBB)?”
“If I haven’t taken BBB yet, can I still join?”
“If I haven’t taken BBB yet, can I still join?”
“How do I know this investment is worth it?”
“How do I know this investment is worth it?”
“Who should NOT join the 7 Figure Team?”
“Who should NOT join the 7 Figure Team?”
“How do I get my partner on board with the investment?”
“How do I get my partner on board with the investment?”
Taking the 7 Figure Team is going to save you thousands of dollars in hours, mistakes, time, and energy.
By learning from my experience (and the incredible guest speakers in this round!), you won’t have to hire and rehire, train and re-train until you find the right people to grow your brand and your business.
Instead of learning by costly mistakes, you get to do the right thing. The first time. It took me many hard lessons reach my first million. Imagine how quickly you could reach it with all this knowledge right off the bat!
“Worth Every Penny You Spend!”
“Right after taking the course, my sales grew and my income grew, and the program really helped with me mentality. I have Raya to thank for all of that and I’m so excited about my continued growth.
I’m so excited to have a mentor like Raya. She really helps you and cares about you and she’s really so helpful. The guest speakers are amazing. Everything about this course is amazing. I recommend it to anyone at any stage of their business.
Even if you think you can’t make the investment as a solo esthetician… you can find a way. This program is worth every single penny you spend and you won’t regret it!”
Desiree Moore, Moore Lashes and Beauty
Kiana Can Now Buy Her Family a New House, Her Husband a New Car, and Pay for Family Vacations:
“Prior to taking BBB, I was doing really well in my esthetics career. But I was feeling stuck in a rut where I didn’t know what the next step was or if/how I could take the next step. I knew I wanted my business to grow and be more.
When I started the program, I was skeptical that this would work for me. I was really hesitant, went into the first lecture thinking, ‘Ok, this may or not work for me, let’s just see how it goes.’
I sat through that first lecture and it was like, ‘Wow, I can get on board with this!’ The mindset teaching in that lecture led me to making a BIG step in my business: Purchasing a hydrafacial. And going full blown retail into Face Reality Skincare and Skin Better Science. I even reached out to get a medical director so I could purchase different lines.
I was able to advance my career way beyond what I thought it could be.
All of this makes me want to cry because I’m a mom and I started my business 4 weeks after I had my son. It was a way for me to be something outside of my identity as a mom.
Now I’m at that point where I can pay for full vacations for my family, get my husband the new car he wants, and pay a downpayment on a new house. I would have never gotten this far without Raya!”
Kiana Reese, Overa Esthetics Company
Jessica Raised Her Prices, and Now Claims Her Worth and Nothing Less Than That:
“Taking Raya’s course was the smartest most amazing move I could’ve made before starting my business. Going in, I had very clear goals and a refreshed, renewed mindset.
I started in June, in a small studio inside a hair salon. By December, I had completely outgrown that space, Now, in January, I’m in a brand new, beautiful studio where I have tons of space to thrive and flourish with ideas.
I love that my clients have been able to witness me grow so quickly. I’ve already met so many goals in earnings, and I’m already well on my way to earning 6 figures in my first year of business.
It’s been a beautiful, quick, relatively easy transition for me. Everything has fallen into place and I feel so proud.
I used to shy away from looking at numbers, making goals, or raising prices. I’ve now raised my prices and my clients receive the best of the best. That change in being able to know my worth and claim my worth and offer nothing but that is priceless!
I’m able to make an even bigger impact for my clients because I can offer them an amazing skillset. This abundance mindset and business skillset has made a huge impact on my business and my life.”
Jessica Ungerer, Santosha Skin
You don’t need a business degree to build a 7-figure business.
Most estheticians are artists at the core.
You’re really good at facials or any other service you offer.
You’re amazing with your clients, and they love you to death.
But they don’t teach you how to run a successful Esti business in school.
I’m here to teach you how to grow beyond a solo room.
- How to grow beyond just one storefront, if that’s what you want!
- How to grow so your business isn’t dependent on you. You can travel, get sick, spend time with family, and the business will keep growing, even when you’re not there.
And as a woman, I’m here to teach other women how to step into your power as a CEO. To lead your team to fulfill your big dreams and your big vision.
If you’re committed to growing a REAL business that:
- Builds long-lasting freedom and wealth for you and your team members,
- Impacts your community for years to come…
Then I urge you to join the 7 Figure Team where you can make it all happen!
This course is not *just* about how to hire, but how to handle issues that come up.
- How to lead.
- Understand personality types.
- Protect yourself and your trade secrets.
- Keep team members long term.
- And pay properly while still profiting greatly.
I’ve learned a lot the hard way, but I’ve also invested a lot! It’s easier to invest to learn than to learn the hard way. Straight up!
If you’re ready to leave behind the struggle, stress and uncertainty that comes with team building, and embrace the confidence and structure you need to lead your company to 7 figures…
I’d LOVE to welcome you inside this program with open arms!
Let’s DO it!This opportunity ends June 1st
Enroll now or wait until October!
Build Your 7 Figure Team
Build Your 7-Figure Team
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